Filed under: art, Gender politics, theatre | Tags: caitlin moran, Feminist, marketing
Opinion Poll: Should I use the word “feminist” to describe my work? Let it be known that I am a feminist and my theatre company’s work is made through a feminist lens.
It has always been thus and will always be thus. It was in the beginning and will be until the end. Until recently, however, I have not publicized this fact. It has been an unwritten, but deeply held value.
In the climate we began in, it felt appropriate to hold our feminism close to the chests. Our thought was that people would hear “feminist” and immediately think “political.” They’d think signs and speeches and our work is none of these things. The work is mythic and classical and narrative. We’re not a sign-waving company. We figured those who thought like us would see the feminist ley lines and those who didn’t might have their perspective shifted without even knowing it had happened. Not to mention that feminist and theatre artist seemed to be mutually exclusive labels in that climate.
There’s been a general coming out party for us feminists in recent years and it is heady and thrilling to be a part of that party. Caitlin Moran’s book How to Be a Woman, lit a fire under a lot of us with her fierce advocating of the word. I love her instructions for finding out if you’re a feminist:
But, of course, you might be asking yourself, ‘Am I a feminist? I might not be. I don’t know! I still don’t know what it is! I’m too knackered and confused to work it out. That curtain pole really still isn’t up! I don’t have time to work out if I am a women’s libber! There seems to be a lot to it. WHAT DOES IT MEAN?’
So here is the quick way of working out if you’re a feminist. Put your hand in your pants.
a) Do you have a vagina? and
b) Do you want to be in charge of it?
If you said ‘yes’ to both, then congratulations! You’re a feminist.
I have been experimenting with how I talk about my company’s work. It sometimes feels like declaring a company’s feminism draws exactly the right people to our orbit. Some people light right up and get excited when I say it. But you may be feeling the “but” waiting in the wings of this. . .
But – I met with someone who coaches women in business. In describing my company’s work, I mentioned our feminist lens and she made a face that was either extreme horror or extreme excitement. It wasn’t clear to me which one it was until she exclaimed, “That word! Do you realize how much stuff comes with that word?” (I do, actually.)
And she tells me about the difference between “feminist” and “feminine” and the way feminist sounds like militant, because it ends in “T.” (This is the same argument I hear as related to its ending in “ist” – people don’t like it because it’s like “racist” and “communist,” etc. I wonder why no one ever mentions the positive things that end in “ist” like Impressionist, Surrealist or even the benign, “tourist.”)
I know she’s picturing bra-burning and shouting (nothing can be further from the actual images of my work) and the more we talk, the more I tell her about my work, the more alternate phrases she offers, (“Woman-centered” or “empowers women” or “Expanding women’s roles”) And all those things are true but it reminds of the same thing Moran talks about, that the best word for this thing we’re talking about is still feminist.
…for all that people have tried to abuse it and disown it. “feminism” is still the word we need. No other word will do. And let’s face it, there has been no other word, save “Girl Power” — which makes you sound like you’re into some branch of Scientology owned by Geri Halliwell. That “Girl Power” has been the sole rival to the word “feminism” in the last 50 years is a cause for much sorrow on behalf of the women. After all, P. Diddy has had four different names, and he’s just one man.
It feels clear that feminist is the most accurate description of my theatre company’s point of view. But I acknowledge that this accurate word is loaded with a whole world of things for a whole lot of people that have nothing to do with my work. I want to share my work with those people, too.
When I described one of our shows to this women’s business consultant, she got very excited and pulled out a photo of her daughter and herself to show me. She’s an advocate for women. Her job is to help women succeed in a field that has been traditionally closed to us. Yet she cringes at “feminist” despite clearly being engaged in the task of expanding women’s possibilities. This woman and I have a lot to say to each other and this one word is the only thing blocking our understanding of each other. Where she pictures screaming and chanting, I’m performing gentility. I have a marketing problem.
Some people encourage leaning into this thing that makes my company unique while the business woman encourages avoiding the word that describes that thing. I gain some supporters by using the word and alienate others.
What I have been doing is an experiment. Sometimes when I explain our work, I say feminist and sometimes I don’t. So far, it’s not in our marketing or advertising but I’ve been thinking of shifting that. I’m just thoroughly on the fence about it. Tell me what you think. Should we advertise our feminism or hold it close?
I’d really value your thoughts. Maybe I’ll just tally the votes and go with the majority on this question. To publicize or not to publicize.
Let me know.
(If the poll below doesn’t appear clickable – just go to the link HERE.)
You can support the writings of this feminist at Patreon:
And click on the Follow Button on the left to receive posts in your inbox
Leave a Comment so far
Leave a comment