Filed under: Non-Profit | Tags: grantmaker, grants, Grease, High School, Popular Kids, Sandy
I just figured out the secret to grant-writing.
I’ve been writing grants for my theatre company for over a decade – sometimes with success, sometimes not. In the process of writing the most recent one, I suddenly had an epiphany. The more we can sound like we don’t need a grant, the more likely we are to get one.
It occurred to me that grantmakers are like popular kids. They’re only interested in you if you seem like you’re already popular. Even when grantmakers ask you what your challenges are, and what you need funding for, they still want to know why you’re awesome and why they need to get on your super cool wagon train.
Almost every grant, while theoretically a source of support, doesn’t want to be the first one to fund you. Like a popular kid, a grantmaker doesn’t want to be left out on a limb, taking a risk on someone who hasn’t gotten approval from someone else. He’s not going to be friends with the weirdo until the other kids have approved of him first.
I haven’t really understood this before. I was baffled by this question of why no one wanted to be the sole support of an artist or artistic project. I even wrote a post about it. But now, reframing all this like a high school cafeteria, I get it.
My job when applying for funding is not tell the truth of our struggles or challenges. My job is not to show how much I need the grant. My job is to show much I don’t need it. I’m supposed to demonstrate how great we’re doing and how, if the popular kids want to stay popular, they’re going to want to get on board my cool circus theatre wagon and throw in some cash.
As you may have worked out from reading the blog, this sort of thing doesn’t come naturally to me. I am much more able to tell the truth than create a popular fiction. However. Truthfully? I need the funding. So with a little coaching, I can pull a Sandy from Grease and throw on the metaphorical padded bra and lipstick for my next grant application. Watch out Grantmaker High, you’ll never recognize Sandy now!
You can help me with my grant-writing make-over by becoming my patron on Patreon.
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