Songs for the Struggling Artist


Generation X Part 6 – Selling the Drama

We are the few, the proud, the brave members of Gen X who continue to make our way through the world while many of our peers have given up.

Do you remember, before we were Generation X, when we were the Pepsi Generation? Right about that time that Michael Jackson’s hair caught on fire? We were told that Pepsi was the choice of a new generation and there were videos and apparently our generation bought into it hardcore. We were also Peppers. Wouldn’t you like to be a Pepper, too? But that Pepsi Generation technique was actually a marketing campaign for Baby Boomers first and it worked so well for Pepsi when Baby Boomers were kids that they thought they’d try it out on us, too. And all the generations after. How you like Pepsi, Generation Next? Feel like joining the conversation since you “are the movement, this generation“? A lot of the conversation about generations is actually driven by advertising.

I read an article about an ad campaign for Lululemon wherein they’re targeting “the Yoga generation.” And which generation is that? As far as I can tell, every generation is doing yoga. My grandmother was doing yoga in the 70s and she was the Silent Generation. So that’s dumb. But…that’s what I mean, they’re trying to put you in a generational category so they can sell you stuff. I say you, not me, because advertisers are apparently not targeting Gen X-ers, because there are so few of us.

And here I think we have the heart of why Gen X tends to resist being labeled. We somehow have always known that once a marketer could label us, they were getting ready to sell us shit. But what’s hilarious is that marketers worked this out about us anyway – so they got sneakier with us when they still cared about us. I once bought a record almost entirely because of it’s ironic cover.

What’s ironic is now that Gen X is older, some members of Gen X have more money to spend but advertising has (mostly) stopped trying to reach us. Which probably explains why there’s been a recent bubbling up of Gen X articles. Marketers are perhaps getting interested in us again. For good and ill, I imagine. Just google anything to do with advertising and Gen X and you will see such an extraordinary trove of weird articles about how to advertise to us. Actually, search how to market to any generation and you’ll see some eye opening stuff about what’s going on behind that advertising curtain and where you might be vulnerable.

So Millennials and Gen Z, just in case you’re still here…I think it might be useful to recognize that when you see articles and listicles and so on and so on that reference your generation, you are probably being marketed to. The condescending pieces about you that make you mad may be designed to encourage you to spend your money on something or just click on something to get an ad near your eyeballs. The imaginary rivalries between Gen X and Millennials, or between Millennials and Boomers, are essentially clickbait for the people trying to sell you stuff.

As we now carry devices that have the capacity to market to us everywhere we go, we all need to become savvier about our vulnerabilities to advertising. As marketing becomes more personal and more direct, it will become harder and harder to remember our humanity. It might be helpful for all generations to take on some of our good ole Gen X skepticism.

We seem to now live in a world of relentless marketing. And it’s not just businesses who are marketing at us. The new norm seems to be a kind of marketing of self. People have become brands instead of individuals.

Most of Gen X has a gut response to this trend and it is a strong-armed revulsion. To us, this branding of people carries all the horrors of the origin of the word – the branding of cattle with a hot iron. For most of Gen X, this branding of the soul is relentlessly uncool. We liked our icons reclusive, uninterested in self promotion, and intensely private. Prince once gave an interview to the BBC wherein he neither spoke nor showed his face. Both Kurt Cobain and David Foster Wallace were incredibly uncomfortable with their own popularity.Can you imagine a Cobain clothing line? A David Foster Wallace cologne? For us, as soon as a band became popular, it ceased to be cool.

But we live in a gig economy now and if we want to survive, we must do as the digital natives do and put out all of our goods for clicks and likes. We cannot be the reclusive geniuses we want to be because the world doesn’t work that way anymore – And maybe it never did.

Every Gen X-er I know is deeply uncomfortable with self promotion. We recognize that we need to sell our book or our record or our blog or our podcast or our show or our theatre company or our business or whatever it is but it is highly problematic for us.

If we do it, we tend to see it as a necessary evil. I’ve taken multiple marketing classes and despite having a lot of knowledge and skill at my disposal, I have generally yielded next to no results. While attempting to sell my show in the highly crowded market of the Edinburgh Fringe, I discovered that the only real marketing skill I had – that is, the only thing that would reliably bring people to the theatre – was making friends. Like, actual friends. This is the only successful marketing I have ever done. I made some friends who showed up for me because that’s what friends do for each other.

I have had a podcast for over a year and I am so bad at self promotion that most of my best friends don’t even know about it.

And maybe it is just me. Maybe I’m the only one (see part 4) that is unwilling to trade my authenticity for more likes or hits or shares. Maybe I’m the only one that closely guards my best work until I’m ready to share it. Maybe I’m the only one that would rather share my truth than a promotional photo. I don’t think I’m the only one though.

Gen X tends to see the world that has emerged behind us as a life-sized version of that SNL sketch “You Can Do Anything!” We see that kind of self-promotional vibe as not only terminally uncool but completely at odds with authenticity, which is one of our core values.

I really do admire the hutzpah of Lena Dunham in having her character announce at the beginning of her show that she is the voice of her generation (or “a voice of a generation.”) This is something that no Gen X-er would ever do, even if she wanted to. Even as a joke. And Dunham was definitely joking. I dig the gutsy self-aggrandizement of it and I dig that it made her extremely popular.

Most of Gen X would rather be authentic than popular. We would rather be true to ourselves than just about anything else. I wonder if, in addition to the small numbers of us, our general lack of interest in self-promotion is a factor in our invisibility. In a world where everyone seems to be shouting about how great they are, Gen X is sitting in the corner, making something totally cool that few people will ever see.

I wonder if this is part of why there have been so many think-pieces about how Gen X is going to save the world, how Gen X is our last hope, etc. I think this is how we like to be seen – as the quiet secret heroes – chronically underestimated but swooping in at the last minute to save (and astonish) a grateful world. This image appeals to us. But frankly, even after reading dozens of these articles, I have yet to be convinced that somehow Generation X has the secret world-saving serum. I’m pretty sure we’re going to all have to get together to get that done. Generation X would like to do it alone but this is a job that’s going to need all generations on deck.

This is Part 6 of a multi-part series. and

You can read Part 1 here Part 2 here  Part 3 here

Part 4 here

Part 5 here

Help a Gen X-er with this self-promotion thing

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This blog is also a Podcast. You can find it on iTunes. If you’d like to listen to me read a previous blog on Soundcloud, click here.screen-shot-2017-01-10-at-1-33-28-am

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Writing on the internet is a little bit like busking on the street. This is the part where I pass the hat. If you liked the blog and would like to give a dollar (or more!) put it in the PayPal digital hat. https://www.paypal.me/strugglingartist

 

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No One’s Asking for Your Art

Probably, there is no one who can’t wait to read your next play. Probably, no one is itching to read your novel. No one is clamoring for your new album or begging for your next dance piece. Probably you have some loved ones who are very supportive and tell you how excited they are to read your latest writing but 9 out of 10 people really don’t care and even the most supportive person you have on your side won’t see or read EVERYTHING. Your friends might feel obligated to go see your show or listen to your album but they probably won’t come every single time or listen more than a few times. Probably when you tell them about your latest creative venture, they’ll tell you they’re excited about it but they probably won’t come. (Life happens. To everyone. Everyone can’t see everything.) I’m not saying your people are not glad that you make art but the odds are they’re not clamoring for your latest thing. Especially if you make a lot of things.

This is why you have to untie yourself from your potential audience. If you have the instinct to create, you have to do it for yourself first because no one wants whatever you have in mind more than you.

I think this is true even if you’re a popular artist who people want to hear from. Let’s look at J.K. Rowling. Her fans wanted Harry Potter, now and forever. No one wanted her to write a book about a small-time English Village council election. No one was asking for that. But she wrote it anyway. If Rowling was completely tied to what people wanted from her, she’d have been writing only Harry Potter for the rest of her life. But no, not only did she write a novel about an election, she also went and wrote a whole crime series under a pseudonym. I bet you no one was asking for her to do that when she started.

If you’re not J.K. Rowling, your audience might not want anything at all from you. The most likely response you will get to your art is indifference. And you cannot let this stop you. Just because no one particularly wants you to do it, doesn’t mean you shouldn’t.

If you’re called to create, you have to do it. For you. No one else. Or maybe one other person. It could even be an imaginary person. I have one dedicated fan of the podcast. I record it for him. And even he doesn’t listen to every single one. A more logical person might leave such an enterprise aside. But I don’t make a podcast for logical reasons – I make it for artistic ones. My reasons understand that not every artistic expression is for every one. And that as long as I feel inclined to create, that’s how long I should do it.

No one wants it. But if you DON’T express that unique sparkling thing in your soul, it will fester. Or at the very least, wink out of existence.

If you need people to want your work, you might just want to go ahead and work in advertising. You can go be “a creative” in marketing or some form of industry. They’re going to want your words, your ideas, your drawings, etc. They’ll give you assignments, structures and feedback. They’ll ask you for all you have. They will read everything you write for them. They will listen to all you record. They will look at all that you draw. And you will get payment, one way or another.

But if you feel called to be an artist, you’ll need to be prepared to go where no one is calling to you, where there is no encouragement but your own creative spark. The practice of a life in the arts is learning how to nurture your own spark, how to stoke your own creative fire and encourage it to blaze so it becomes harder and harder to ignore. Learn how to be your own match, your own oxygen, your own kindling, your own log and you have a practice for life.

Help me feed my fire,

Become my patron on Patreon.

Click HERE to Check out my Patreon Page

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This blog is also a Podcast. You can find it on iTunes. If you’d like to listen to me read a previous blog on Soundcloud, click here.screen-shot-2017-01-10-at-1-33-28-am

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Writing on the internet is a little bit like busking on the street. This is the part where I pass the hat. If you liked the blog and would like to give a dollar (or more!) put it in the PayPal digital hat. https://www.paypal.me/strugglingartist



The Guys
January 31, 2017, 12:54 am
Filed under: art, comedy, Gender politics, podcasting | Tags: , , , ,

In addition to making my own, I listen to a lot of podcasts. In my feed consistently for the last 7 or 8 years has been Marc Maron’s WTF, wherein he talks with people – mostly from the entertainment biz. I’ve learned a lot- but one major thing that I don’t think I would have known without this medium, is the way male entertainers talk to each other.

In most of these conversations, at some point Maron will ask his guest “Who were your guys?” He’s asking who inspired his guest…who they idolized, who they looked up to. And there is a mutual understanding about this long line of guys – which guy inspired the current guy in the guest chair. I have never once heard a woman come up on one of these guys’ list of guys. No male comedian will credit Carol Burnett or Lucille Ball with forming his comedic sensibility. No male musician will credit Bonnie Raitt or Billie Holiday.

We live in a “My Guys and Your Guys” world. It’s not just comedy. It’s music. It’s movies. It’s the whole culture. Guys and guys and guys. Guys talking about guys.
I’m starting to think that one of the most radical things a male artist could do would be to credit a woman as one of his guys.

And this is reinforced everywhere. American Theatre Wing made a video about clowns in their Working in the Theatre series and every single clown was a white guy. I guess to work in the American Theatre as a clown, the first thing you have to do is be born a white dude. I don’t blame the clowns. They’re just The Guys and they probably asked the guys who their guys were and so we ended up with this long line of clown guys. But surely American Theatre Wing could have found ONE female clown. Or a clown of color. I know at least ten personally that I would have been happy to recommend. But they didn’t ask me. Because I’m not one of the guys. And the guys sent the team from one set of guys to the next set of guys. It’s a legacy of guyness, passed from one generation to the next.

It’s not just the institutional sexism that perpetuates the current structures, it’s all the guys idolizing the guys before them and hoping to inspire the guys after them and there are the girls who try to be one of the guys in order to be on the list of guys that will be remembered for all time.

But there is no real solid legacy of Ladies. And we definitely need such a legacy. Of course, what might be better are less monolithic lists of “guys” – for men to be as inspired by women and trans artists as they are by their fellow men – and vice versa. Meanwhile, I’m cultivating a legacy of ladies for myself so I can be prepared in case anyone asks me about my guys.

And, as is happening so often in this current moment, the world has shifted rather dramatically since I first wrote this piece. I’m writing this now a few hours after Sally Yates was fired from the Trump administration for refusing to violate the constitution. In the last couple of days, there have been several judges who have similarly been incredibly inspiring in their standing up for what is right. So, as Kamala Harris said over on Twitter, “It is clear that the resistance to Trump’s radical agenda will be led by courageous women fighting for our future.”

My new hope is that these women will inspire more women and in future podcasts, they will be named on everyone’s list of “guys.” I know that throughout our country’s history, women have been at the forefront for social change. I’m reading Rebecca Traister’s All the Single Ladies right now, about how women drove the abolitionist movement, drove the labor movement and much more. Many of those historical women are lost to the common conversation but I hope the new ones will help us create ever stronger lists of “guys” who are also women.

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Want to help me become one of “the guys”?

Become my patron on Patreon.

Click HERE to Check out my Patreon Page

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This blog is also a Podcast. You can find it on iTunes. If you’d like to listen to me read a previous blog on Soundcloud, click here.screen-shot-2017-01-10-at-1-33-28-am

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Writing on the internet is a little bit like busking on the street. This is the part where I pass the hat. If you liked the blog and would like to give a dollar (or more!) put it in the PayPal digital hat. https://www.paypal.me/strugglingartist



Why I Started Podcasting

You guys. I love podcasts. I can’t call myself a vanguard podcast listener (I wasn’t really in the very first wave of podcast listening) – but I caught on pretty quickly and have been listening for about a decade. And for many of those years, most of the voices in my podcast feed were male. They were the hosts of public radio shows or men interviewing (mostly) men.

In 2012, in the midst of my feminist snap (hat-tip to Sara Ahmed for that term,) I began to really feel the imbalance. I found I was worn out from listening to, almost exclusively, men so I went on a search for women’s voices to include in my podcast feed. That search led me to the Broad Experience (which I love) and for a while things settled there. But then about a year ago, there was a shift…suddenly all the new shows in my feed were hosted by women. And it looks as though I have Public Radio to thank for that.

The fact is, 80% of the podcasts in my feed were public radio shows that were also podcasts. And because Public Radio is publicly funded, they apparently, at some point noticed the imbalance themselves (or savvy listeners wrote in and told them) and took it upon themselves to right the ship by investing in female podcasters. One of my favorite podcasts, Note to Self, is apparently a result of that direct action. The host, Manoush Zomorodi has been talking about this lately in the press and it’s made me really appreciate that we have a publicly funded media that can invest in this sort of thing.

Also, in hearing and reading Zomorodi talk about it, I got inspired to add my own voice to the mix. In the years when I was desperate to hear a female voice on a podcast, I thought I SHOULD start a podcast. Obviously there was a need. But I didn’t want to and I didn’t feel inspired about it. Then Zomorodi started talking about the development of her own voice on her podcast, on the change from being an authoritative, impartial reporter voice to a quirky human one and I thought, “Well, I am a quirky human. Maybe it’s time to do it.”
Simultaneously, I was realizing that even the people who like me the most weren’t able to keep up with reading my blog and I thought, “Maybe people would like to hear it instead. It would mean they could “read” my blog while washing the dishes or whatever.” And so I dove in – at first only for my patrons on Patreon – and then for the public. Some people like it. Some people don’t. Like anything.

But I am glad to be a part of what Zomorodi is calling a feminist revolution. I mean, yeah, if podcasting is a feminist act, then it feels important to add my voice. Both my writerly voice and my ACTUAL voice. Welcome to the podcast revolution. You can subscribe to Songs for the Struggling Artist on iTunes. Or Soundcloud.

So this is about the feminist act of podcasting, yes. The feminist revolution. Allelujah. But also – it’s about how important public funding is. The new trend in lady podcasters happened because public radio is public. Being beholden to the public, publicly funded media has more motivation to right its inequities. I would like for more of our arts to be public. What’s happened in public radio and, by extension, podcasting, is a direct result of a concentrated effort to improve a gender imbalance. We need the same in theatre, in dance, in visual art, in film, in writing… in everything. And we need a concentrated effort through public funding to right all the other inequities as well, to increase racial diversity, for example. Or increase visibility for disability. Public funding for everything. That would be the revolution that would make the revolution possible.

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You can help me stoke the fires of revolution by becoming my patron on Patreon.

Click HERE to Check out my Patreon Page

kaGh5_patreon_name_and_message*

Writing on the internet is a little bit like busking on the street. This is the part where I pass the hat. If you liked the blog and would like to give a dollar (or more!) put it in the PayPal digital hat. https://www.paypal.me/strugglingartist




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