Filed under: business, What I wish American Theatre Would Learn from the Brits | Tags: 3m, business models, Google, R & D
My English theatre making friends apply for (and receive) funding for R & D. R & D is short for Research and Development and is commonly thought of in this country as a scientific or corporate exploration of ideas. We innovate in business in this country but not in the arts. You can not get a grant for R & D in theatre here. If you have an idea, you have to be sure it is a good one. You do not get funding to TRY something out. Everything you do should be a winner. This is madness, of course, especially in a creative field. Every idea is not a winner. And without opportunities to try things out, we can not innovate artistically.
You know that super successful, multimillion dollar show touring all over the world, War Horse? It began its life as a small R & D exploration in the National Theatre Studios. Granted it was R & D within the National Theatre and in collaboration with one of the most well respected puppet companies in the world. The odds were good that it was going to work out. But even so – when they began, they didn’t set out to make what we know now as War Horse – they set out to EXPLORE the possibilities of a show that might become War Horse and they took almost a year of solid work to do it. I think that’s why it was so successful. But that sort of thing doesn’t just happen at the National Theatre level. On the Fringe, small theatre companies explore ideas with their own R & D funding. I think this is why British Theatre is dominating the American landscape.
The culture of R & D encourages innovation. It allows for the possibility of failure but also of new ideas. Big businesses know this. Google knows it. 3M knows it. There is all kinds of evidence that innovation comes from having the time and the space to play. We need funding models that allow us to do R & D – to play, to discover, to try things out, to allow us to discover what the show really IS before we have to do the marketing.
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