Songs for the Struggling Artist


These Ads Aren’t Helping

The first one I saw just made me roll my eyes and say, “Of course,” in classic Gen X style. The ad features an illustration of a white haired woman with a bag of Whole Foods-like groceries next to a red haired woman carrying a plant with a small figure between them. I thought it was a baby the first time I saw the ad but it turns out it’s a little dog. (In a spacesuit?)

The tagline is “Whether you’re a boomer or a millennial, we’ve got a seat for you.”

Implied tagline?

And Gen X – You Can Go Fuck Yourself.

I mean. Classic Gen X erasure. I was going to Tweet it but someone already beat me to it. This is the most dominant Gen X media experience now – just noting when we get left out. It seems to have become our primary pop culture meme. Anyway – all I know about the company that made this ad is that they have no Gen Xers on staff.

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Then I noticed their OTHER ad on the subway. It features two white men in suits – one with a blue tie and one with a red. They are cheersing one another with coffee and the tagline reads: Whatever your politics, we’ve got a seat for you.

I’ll give you a second to think about this ad and to guess why it made me angrier than the Gen X erasure of the first one. Just take a second. It took me a second to really take it in.

I’ll give you a hint. It is ALSO about who is missing. I mean – look – I know that when I say “politician” you probably picture a white man in a suit. These two douchebags in the back of their Via car cheersing their coffees are exactly who most people picture – consciously or unconsciously when they picture the political landscape. To some people (including the people who made this ad) the whole political situation is just a jovial game – a friendly competition between white men who wear different color ties. Meanwhile, the rest of us are fighting for our lives and the lives of those more vulnerable than ourselves. And the absolute fiercest fighters right now are women.

The press fawns over the men in their ties while the women, laying out substantive policies and ideas are given significantly less coverage.

So these two illustrated douchebags who can agree on one thing – coffee and ride sharing – are not cute. They’re re-enforcing again – as has it been for so long – that politics is for the boys. And white boys specifically. And you know, right now is a really terrible moment to do that. It’s not great at any time but right now, Via? While we watch the white men in ties take the lead in polls over all the qualified, interesting, exciting women candidates? You wanna show me how it’s possible for two privileged white men to get chummy in your car service? Just – you know – why don’t you take the implied message you sent to Gen X in your other ad and go fuck yourself.

This company, by choosing to reinforce the historical, patriarchal norm, while they are claiming to be for everyone, is making the most conservative backwards choice they could make and also reveals that, in addition to not having any Gen Xers on staff, they probably don’t have any people of color or women in decision making positions either.

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This post was brought to you by my generous patrons on Patreon.

They also bring you the podcast version of the blog.

You can find the podcast on iTunes, Stitcher, Spotify or wherever you get your podcasts.

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Every podcast features a song at the end. Some of those songs are on Spotify, my websiteReverbNation, Deezer and iTunes

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Like the blog? Want to help keep me writing?

Become my patron on Patreon.

Click HERE to Check out my Patreon Page

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If you liked the blog (but aren’t into the commitment of Patreon) and would like to give a dollar (or more!) put it in the PayPal digital hat. https://www.paypal.me/strugglingartist

Or buy me a coffee on Kofi – ko-fi.com/emilyrainbowdavis

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35 Cents

Hey all my good people who have worried about me and my financial security – worry no more! I have signed up to do advertising on my podcast and after a week with the service, I have made 35 cents. The little “pending” next to the number disappeared and I now have 35 cents. 35 cents! I sold out to the man (The Anchor Man. Ha! – Anchor’s the name of my host/distributor – so that’s the joke. Anchor. The Man. Anyway…) and I made 35 cents. Woot! Let’s throw a 35 cent party!

I joke, of course. No one can throw a party for under a dollar. But – I do have to say, while the number is currently very small, it is, in fact, much larger than any of the other digital platforms I pour “content” on to. WordPress (the home of this blog) has ads, but that revenue goes to them, not me. Pretty much everything else I do on the web (besides the podcast) costs me money – it doesn’t make me any. Spotify, for example, recently upped their payments to .02 per song play – but that music doesn’t stream every day and at the current rate, I have spent vastly more money to put songs on the digital platforms than I can ever hope to recoup from the payments for them.

Just last week, when I cross-posted a blog on Medium (I post them on WordPress then import them to Medium) it asked me if I wanted to opt in to their recommendation service, which could potentially offer me money through a porous paywall (it’s complicated.) I said yes. So – this, at some point, may also turn into a small income stream. As much as I want to joke about my 35 cents via Anchor this week, I do actually think it’s a step in the right direction. Combined with Medium’s new policy, it’s starting to feel like the incremental payments that Jaron Lanier proposed in You Are Not a Gadget may actually happen. (Lanier suggested that instead of the total free and open internet that its creators thought they were making, we should have some way to tag creations with their creators that would send them micropayments.) If more of these digital platforms begin to follow suit, to pay creators for their content, I might start to feel a little hopeful about the digital world again.

Now – am I ready to throw a 35 cent parade? No. Anchor is now owned by Spotify. It could all just blend into an underpaid nightmare at some point but for now, 35 cents is actually a step in the right direction. And a little hope is pretty good deal for 35 cents.

At the moment, it’s breaking down to a little more than one cent per listener. And if more people started to listen to the podcast, it could become even more and then it’ll be a real Blue Apron/Casper mattress/advertising world. (For those of you who don’t listen to the baskets upon baskets of American podcasts the way I do, for a while these two companies were doing the bulk of podcast advertising.) If that world comes to be for me, I’m bound to have some complicated feelings about it. But I’ll be comforting myself with my baskets of 35 cents.

This post was brought to you by my generous patrons on Patreon.

They also bring you the podcast version of the blog.

You can find the podcast on iTunes, Stitcher, Spotify or wherever you get your podcasts.

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Every podcast features a song at the end. Some of those songs are on Spotify, my websiteReverbNation, Deezer and iTunes

The digital distribution is expiring at the end of the month, so I’m also raising funds to keep them up. If you’d like to contribute, feel free to donate anywhere but I’m tracking them on Kofi – here: ko-fi.com/emilyrainbowdavis

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Want to help me earn more than 35 cents a week?

Become my patron on Patreon.

Click HERE to Check out my Patreon Page

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If you liked the blog (but aren’t into the commitment of Patreon) and would like to give a dollar (or more!) put it in the PayPal digital hat. https://www.paypal.me/strugglingartist



This Is My Motherf—ing Brand

(If the title hasn’t already tipped you off, there will be a great many f-bombs in this post.)

I went to a conference for “creators” and of course there was a session on branding because that’s the world we live in now. I did not attend because that is my motherfucking brand. My brand is that I don’t fucking believe in branding.

You know where we get the idea of branding? From actual white hot branding. Can’t tell the cows apart? Put a brand on their rumps. Whose cow is this? Check the logo burned into its rear. You know WHY branding became a part of advertising? It’s a way to distinguish identical things. Can’t tell the difference between the cans of cola? Put different logos on them. My motherfucking brand is no brand. If you can’t tell who I am without a branding, I can’t help you.

We live in a world of branding now – we talk about things being “on brand” in just regular conversation. Personal Branding is a thing. If you make things or work in any creative capacity, you have probably been encouraged to work on your brand. I know I have.

I understand that it makes sense to create a narrative and/or identity around what you do. I have a mission statement for my theatre company. I suppose you could frame that as a brand (OMG, please don’t) but a mission feels very different to me. As an individual artist, writer, etc – I also operate on a mission basis and not on brand.

I’m pretty sure that the people who support me know that. I’d bet the vast majority of my patrons on Patreon see their support of me as service, as contributions to the greater good – even though, as an individual, I am not tax deductible. (My theatre company is a 501c3, though.)

Since I went to Patreon’s conference a few months ago (the aforementioned conference for creators,) I have been wrestling with the discomfort I feel around the whole enterprise. On one hand, I am awash in gratitude for the structure Patreon provides. By making trusted space for people to support me, it has allowed me to begin to make a living doing what I do. It allows me to be of service to my whole community. That is a thing of beauty. On the other hand, Patreon is kind of Brand Central Station. It is a business that makes its money on the support of people supporting creators/makers/artists. They have been hugely profitable by taking a cut of patron’s generosity.

But everyone does that. Kickstarter. Indiegogo. Crowdrise. Go Fund Me. All of those platforms do the very same. I just raised $2550 on Indiegogo for a project and they took $208.50. Crowdfunding is a big money maker for the owners of those platforms (less so for the people on them.)

When it first started, Patreon pitched itself as a way to support artists – that is, as a kind of service. Now it explains what it does as powering “membership businesses for creators.” I’ve seen this transition in progress – and find myself questioning what it means (because that is my motherfucking brand.) While I am on board for the ongoing support, I do not see myself as a business (or a brand!) I have missions. I have purpose. I’m trying to make art. Not everyone there is.

Patreon is for “creators.” The actual artists I met at PatreCon could be counted on one hand. And I wouldn’t even need all my fingers for the counting.

I did, though, meet a guy who puts casts on people. Not like sculptural casting. No. Casts – like for broken arms or legs but without injury. I mean. No disrespect to Kevin. He was a very nice guy. But he’s not making art.

He is making money, though. Unlike me. Kevin makes money. I make art. I guess that’s my motherfucking brand.

People aren’t giving Kevin their money out of desire to be of service. They give him money so that he’ll put a cast on them or so they can watch a video of him putting a cast on an attractive young woman. There are more Kevins than there are of me. And Patreon makes its money on the Kevins. It also makes its money on the “content creators” like the guy who spearheaded the Gamergate campaign and makes misogynistic harassment videos directed at Anita Sarkeesian.

It doesn’t make much money on art. Art isn’t profitable, folks.

There are exceptions, of course. But in the old days, arts’ unprofitability was why it was something rich folks supported for the public good. Our new ruling class rulers – i.e. the dudes at the head of Silicon Valley companies – don’t support the arts the way the ruling class of old did. Zuckerberg probably doesn’t sit on the board of a ballet company and Tom of Twitter probably isn’t supporting the opera. The head of Patreon probably doesn’t either – despite all the talk of supporting creators. What gets done for the public good anymore?

Do we have to search for our public good in hidden pockets of digital platforms? What are we going to do when there’s no more art – only brands? No more artists, just content creators? No more art scenes, just income generation?

And as lovely as the good people who work at Patreon are (and they are very lovely) their salaries are paid by a cut of all of the patron’s money once a month. It’s more like a bank than a mecca of creativity. I adored every employee I met while at PatreCon AND I have a lot of questions about what all this is for. But then – that IS my motherfucking brand.

For example, at the final talk of conference, the CEO asked for the creators to ask hard questions. The first question was what the company was doing about the Hate still on the platform. (Last I checked the guy who made misogynist harassment videos was making $8k a month on the platform.) The CEO hedged and said they were doing their best but it’s hard, you know, because it’s somebody’s living. The next question was what he planned to do with the money once the shareholders had been repaid. And he said “This is what keeps me up at night.”

And there it is. It’s the profitability concern that keeps him up at night. Not the misogynist hater making his living destroying the livelihoods of women. But about how to raise profits for shareholders. The Second question was the actual answer for the first.
All of that gives me the creeps.
But it is coupled with a charmingly candid conference closing speech and a CEO who makes things and seems to have his heart in the right place even if it fails to deal effectively with misogyny. The creeps are counter balanced by a staff of many bad ass women and everyone just trying to do their best.

I see all that and I really appreciate it but I am twisted up by the questions. Which is, of course, my motherfucking brand.

Digital platforms aren’t neutral. They are businesses. Hopefully we all know that now, after the revelations about Facebook. None of them are perfect. Not even the ones that provide structures for us to survive.

We are all striking a kind of devil’s bargain to continue our lives on line – and possibly off, as well. We know Facebook and Twitter have some major problems but for those of us who still use them, the good outweighs the bad. I’d like for Patreon to be exceptional – to be of real service to artist, to be the true new patronage but I know it’s ultimately most accountable to its share holders.

I know this seems ungrateful – but biting the hand that feeds me is very on brand for me, wouldn’t you say? The thing is, Patreon doesn’t actually do much for me besides process credit cards. They provide the structure that allows people to feel comfortable giving people like me money on a regular basis – which is not nothing. Giving people a way to support me is huge. No one was giving me money once a month before Patreon came in to my life, believe me. And having a platform people trust helps facilitate that. I’m clear that there isn’t any other structure in place that has people’s trust enough to fund me through it.

This whole rant here might lead you to think I’m mad at Patreon but I’m really not. I’m super grateful (in a questioning way.) What I’m mad at is the sidelining of art, the blending of art into commerce, the branding of art and the branding of humans. I’m mad that when future generations look back at art movements of our time, they’re more likely to look at brand evolutions than art revolutions. I’m mad about the branding of culture and the dissolution of art for art’s sake. I’m mad that almost every artist I know feels inadequate about how impossible it is to make a living as an artist. And sure, I’m mad that Patreon, that I thought was an artist driven structure is just a money making content container – made for the management of porn, hate and commerce, like everywhere else on the internet. But I’m not mad at Patreon. It’s just doing like everyone else does.

Patreon is not a non-profit. It’s a business. Currently, it’s a business that provides a structure that allows people to support me, hallelujah. But businesses are not neutral. They exist to make money. Art does not make money. “Content” does. “Content” needs branding. How am I to know which content fits my personal brand if the content doesn’t have on-brand packaging?

And still, I know enough about branding, from just living in these times, breathing this capitalist air, to recognize when I’m falling into branding tropes. I can’t help feeling like not having a fucking brand is just another way to have a brand these days. Like one of those ironic ad campaigns. And what the hell am I selling?

My Patreon page? My second Patreon page that I just launched? I don’t actually think I’m doing a great job at that if that’s it. Though it is sort of on-brand for my Gen X anti-selling selling. Ack! Is there nothing unbranded anymore? Can we not live without labels and brands and logs and such? Is my motherfucking brand really not having a motherfucking brand? How do we shake free of this branded world?

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This blog is also a podcast. You can find it on iTunes or wherever you get your podcasts.

If you’d like to listen to me read a previous one on Anchor, click here.

Every podcast features a song at the end. Some of those songs are now an album of Resistance Songs, an album of Love Songs, an album of Gen X Songs and More. You can find them on Spotify, my websiteReverbNation, Deezer and iTunes

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Did I totally sell you on my motherfucking brand?

Support me. Become my patron on Patreon.

Click HERE to Check out my Patreon Page

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Writing on the internet is a little bit like busking on the street. This is the part where I pass the hat. If you liked the blog (but aren’t into the commitment of Patreon) and would like to give a dollar (or more!) put it in the PayPal digital hat. https://www.paypal.me/strugglingartist

Or buy me a “coffee” at Ko-fi. https://ko-fi.com/emilyrainbowdavis



Generation X Part 6 – Selling the Drama

We are the few, the proud, the brave members of Gen X who continue to make our way through the world while many of our peers have given up.

Do you remember, before we were Generation X, when we were the Pepsi Generation? Right about that time that Michael Jackson’s hair caught on fire? We were told that Pepsi was the choice of a new generation and there were videos and apparently our generation bought into it hardcore. We were also Peppers. Wouldn’t you like to be a Pepper, too? But that Pepsi Generation technique was actually a marketing campaign for Baby Boomers first and it worked so well for Pepsi when Baby Boomers were kids that they thought they’d try it out on us, too. And all the generations after. How you like Pepsi, Generation Next? Feel like joining the conversation since you “are the movement, this generation“? A lot of the conversation about generations is actually driven by advertising.

I read an article about an ad campaign for Lululemon wherein they’re targeting “the Yoga generation.” And which generation is that? As far as I can tell, every generation is doing yoga. My grandmother was doing yoga in the 70s and she was the Silent Generation. So that’s dumb. But…that’s what I mean, they’re trying to put you in a generational category so they can sell you stuff. I say you, not me, because advertisers are apparently not targeting Gen X-ers, because there are so few of us.

And here I think we have the heart of why Gen X tends to resist being labeled. We somehow have always known that once a marketer could label us, they were getting ready to sell us shit. But what’s hilarious is that marketers worked this out about us anyway – so they got sneakier with us when they still cared about us. I once bought a record almost entirely because of it’s ironic cover.

What’s ironic is now that Gen X is older, some members of Gen X have more money to spend but advertising has (mostly) stopped trying to reach us. Which probably explains why there’s been a recent bubbling up of Gen X articles. Marketers are perhaps getting interested in us again. For good and ill, I imagine. Just google anything to do with advertising and Gen X and you will see such an extraordinary trove of weird articles about how to advertise to us. Actually, search how to market to any generation and you’ll see some eye opening stuff about what’s going on behind that advertising curtain and where you might be vulnerable.

So Millennials and Gen Z, just in case you’re still here…I think it might be useful to recognize that when you see articles and listicles and so on and so on that reference your generation, you are probably being marketed to. The condescending pieces about you that make you mad may be designed to encourage you to spend your money on something or just click on something to get an ad near your eyeballs. The imaginary rivalries between Gen X and Millennials, or between Millennials and Boomers, are essentially clickbait for the people trying to sell you stuff.

As we now carry devices that have the capacity to market to us everywhere we go, we all need to become savvier about our vulnerabilities to advertising. As marketing becomes more personal and more direct, it will become harder and harder to remember our humanity. It might be helpful for all generations to take on some of our good ole Gen X skepticism.

We seem to now live in a world of relentless marketing. And it’s not just businesses who are marketing at us. The new norm seems to be a kind of marketing of self. People have become brands instead of individuals.

Most of Gen X has a gut response to this trend and it is a strong-armed revulsion. To us, this branding of people carries all the horrors of the origin of the word – the branding of cattle with a hot iron. For most of Gen X, this branding of the soul is relentlessly uncool. We liked our icons reclusive, uninterested in self promotion, and intensely private. Prince once gave an interview to the BBC wherein he neither spoke nor showed his face. Both Kurt Cobain and David Foster Wallace were incredibly uncomfortable with their own popularity.Can you imagine a Cobain clothing line? A David Foster Wallace cologne? For us, as soon as a band became popular, it ceased to be cool.

But we live in a gig economy now and if we want to survive, we must do as the digital natives do and put out all of our goods for clicks and likes. We cannot be the reclusive geniuses we want to be because the world doesn’t work that way anymore – And maybe it never did.

Every Gen X-er I know is deeply uncomfortable with self promotion. We recognize that we need to sell our book or our record or our blog or our podcast or our show or our theatre company or our business or whatever it is but it is highly problematic for us.

If we do it, we tend to see it as a necessary evil. I’ve taken multiple marketing classes and despite having a lot of knowledge and skill at my disposal, I have generally yielded next to no results. While attempting to sell my show in the highly crowded market of the Edinburgh Fringe, I discovered that the only real marketing skill I had – that is, the only thing that would reliably bring people to the theatre – was making friends. Like, actual friends. This is the only successful marketing I have ever done. I made some friends who showed up for me because that’s what friends do for each other.

I have had a podcast for over a year and I am so bad at self promotion that most of my best friends don’t even know about it.

And maybe it is just me. Maybe I’m the only one (see part 4) that is unwilling to trade my authenticity for more likes or hits or shares. Maybe I’m the only one that closely guards my best work until I’m ready to share it. Maybe I’m the only one that would rather share my truth than a promotional photo. I don’t think I’m the only one though.

Gen X tends to see the world that has emerged behind us as a life-sized version of that SNL sketch “You Can Do Anything!” We see that kind of self-promotional vibe as not only terminally uncool but completely at odds with authenticity, which is one of our core values.

I really do admire the hutzpah of Lena Dunham in having her character announce at the beginning of her show that she is the voice of her generation (or “a voice of a generation.”) This is something that no Gen X-er would ever do, even if she wanted to. Even as a joke. And Dunham was definitely joking. I dig the gutsy self-aggrandizement of it and I dig that it made her extremely popular.

Most of Gen X would rather be authentic than popular. We would rather be true to ourselves than just about anything else. I wonder if, in addition to the small numbers of us, our general lack of interest in self-promotion is a factor in our invisibility. In a world where everyone seems to be shouting about how great they are, Gen X is sitting in the corner, making something totally cool that few people will ever see.

I wonder if this is part of why there have been so many think-pieces about how Gen X is going to save the world, how Gen X is our last hope, etc. I think this is how we like to be seen – as the quiet secret heroes – chronically underestimated but swooping in at the last minute to save (and astonish) a grateful world. This image appeals to us. But frankly, even after reading dozens of these articles, I have yet to be convinced that somehow Generation X has the secret world-saving serum. I’m pretty sure we’re going to all have to get together to get that done. Generation X would like to do it alone but this is a job that’s going to need all generations on deck.

This is Part 6 of a multi-part series. and

You can read Part 1 here Part 2 here  Part 3 here

Part 4 here

Part 5 here

Help a Gen X-er with this self-promotion thing

Become my patron on Patreon.

Click HERE to Check out my Patreon Page

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This blog is also a Podcast. You can find it on iTunes. If you’d like to listen to me read a previous blog on Soundcloud, click here.screen-shot-2017-01-10-at-1-33-28-am

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Writing on the internet is a little bit like busking on the street. This is the part where I pass the hat. If you liked the blog and would like to give a dollar (or more!) put it in the PayPal digital hat. https://www.paypal.me/strugglingartist

 



No One’s Asking for Your Art

Probably, there is no one who can’t wait to read your next play. Probably, no one is itching to read your novel. No one is clamoring for your new album or begging for your next dance piece. Probably you have some loved ones who are very supportive and tell you how excited they are to read your latest writing but 9 out of 10 people really don’t care and even the most supportive person you have on your side won’t see or read EVERYTHING. Your friends might feel obligated to go see your show or listen to your album but they probably won’t come every single time or listen more than a few times. Probably when you tell them about your latest creative venture, they’ll tell you they’re excited about it but they probably won’t come. (Life happens. To everyone. Everyone can’t see everything.) I’m not saying your people are not glad that you make art but the odds are they’re not clamoring for your latest thing. Especially if you make a lot of things.

This is why you have to untie yourself from your potential audience. If you have the instinct to create, you have to do it for yourself first because no one wants whatever you have in mind more than you.

I think this is true even if you’re a popular artist who people want to hear from. Let’s look at J.K. Rowling. Her fans wanted Harry Potter, now and forever. No one wanted her to write a book about a small-time English Village council election. No one was asking for that. But she wrote it anyway. If Rowling was completely tied to what people wanted from her, she’d have been writing only Harry Potter for the rest of her life. But no, not only did she write a novel about an election, she also went and wrote a whole crime series under a pseudonym. I bet you no one was asking for her to do that when she started.

If you’re not J.K. Rowling, your audience might not want anything at all from you. The most likely response you will get to your art is indifference. And you cannot let this stop you. Just because no one particularly wants you to do it, doesn’t mean you shouldn’t.

If you’re called to create, you have to do it. For you. No one else. Or maybe one other person. It could even be an imaginary person. I have one dedicated fan of the podcast. I record it for him. And even he doesn’t listen to every single one. A more logical person might leave such an enterprise aside. But I don’t make a podcast for logical reasons – I make it for artistic ones. My reasoning mind understands that not every artistic expression is for every one. And that as long as I feel inclined to create, that’s how long I should do it.

No one wants it. But if you DON’T express that unique sparkling thing in your soul, it will fester. Or at the very least, wink out of existence.

If you need people to want your work, you might just want to go ahead and work in advertising. You can go be “a creative” in marketing or some form of industry. They’re going to want your words, your ideas, your drawings, etc. They’ll give you assignments, structures and feedback. They’ll ask you for all you have. They will read everything you write for them. They will listen to all you record. They will look at all that you draw. And you will get payment, one way or another.

But if you feel called to be an artist, you’ll need to be prepared to go where no one is calling to you, where there is no encouragement but your own creative spark. The practice of a life in the arts is learning how to nurture your own spark, how to stoke your own creative fire and encourage it to blaze so it becomes harder and harder to ignore. Learn how to be your own match, your own oxygen, your own kindling, your own log and you have a practice for life.

Help me feed my fire,

Become my patron on Patreon.

Click HERE to Check out my Patreon Page

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This blog is also a Podcast. You can find it on iTunes. If you’d like to listen to me read a previous blog on Soundcloud, click here.screen-shot-2017-01-10-at-1-33-28-am

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Writing on the internet is a little bit like busking on the street. This is the part where I pass the hat. If you liked the blog and would like to give a dollar (or more!) put it in the PayPal digital hat. https://www.paypal.me/strugglingartist




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