Songs for the Struggling Artist


This Is My Motherf—ing Brand

(If the title hasn’t already tipped you off, there will be a great many f-bombs in this post.)

I went to a conference for “creators” and of course there was a session on branding because that’s the world we live in now. I did not attend because that is my motherfucking brand. My brand is that I don’t fucking believe in branding.

You know where we get the idea of branding? From actual white hot branding. Can’t tell the cows apart? Put a brand on their rumps. Whose cow is this? Check the logo burned into its rear. You know WHY branding became a part of advertising? It’s a way to distinguish identical things. Can’t tell the difference between the cans of cola? Put different logos on them. My motherfucking brand is no brand. If you can’t tell who I am without a branding, I can’t help you.

We live in a world of branding now – we talk about things being “on brand” in just regular conversation. Personal Branding is a thing. If you make things or work in any creative capacity, you have probably been encouraged to work on your brand. I know I have.

I understand that it makes sense to create a narrative and/or identity around what you do. I have a mission statement for my theatre company. I suppose you could frame that as a brand (OMG, please don’t) but a mission feels very different to me. As an individual artist, writer, etc – I also operate on a mission basis and not on brand.

I’m pretty sure that the people who support me know that. I’d bet the vast majority of my patrons on Patreon see their support of me as service, as contributions to the greater good – even though, as an individual, I am not tax deductible. (My theatre company is a 501c3, though.)

Since I went to Patreon’s conference a few months ago (the aforementioned conference for creators,) I have been wrestling with the discomfort I feel around the whole enterprise. On one hand, I am awash in gratitude for the structure Patreon provides. By making trusted space for people to support me, it has allowed me to begin to make a living doing what I do. It allows me to be of service to my whole community. That is a thing of beauty. On the other hand, Patreon is kind of Brand Central Station. It is a business that makes its money on the support of people supporting creators/makers/artists. They have been hugely profitable by taking a cut of patron’s generosity.

But everyone does that. Kickstarter. Indiegogo. Crowdrise. Go Fund Me. All of those platforms do the very same. I just raised $2550 on Indiegogo for a project and they took $208.50. Crowdfunding is a big money maker for the owners of those platforms (less so for the people on them.)

When it first started, Patreon pitched itself as a way to support artists – that is, as a kind of service. Now it explains what it does as powering “membership businesses for creators.” I’ve seen this transition in progress – and find myself questioning what it means (because that is my motherfucking brand.) While I am on board for the ongoing support, I do not see myself as a business (or a brand!) I have missions. I have purpose. I’m trying to make art. Not everyone there is.

Patreon is for “creators.” The actual artists I met at PatreCon could be counted on one hand. And I wouldn’t even need all my fingers for the counting.

I did, though, meet a guy who puts casts on people. Not like sculptural casting. No. Casts – like for broken arms or legs but without injury. I mean. No disrespect to Kevin. He was a very nice guy. But he’s not making art.

He is making money, though. Unlike me. Kevin makes money. I make art. I guess that’s my motherfucking brand.

People aren’t giving Kevin their money out of desire to be of service. They give him money so that he’ll put a cast on them or so they can watch a video of him putting a cast on an attractive young woman. There are more Kevins than there are of me. And Patreon makes its money on the Kevins. It also makes its money on the “content creators” like the guy who spearheaded the Gamergate campaign and makes misogynistic harassment videos directed at Anita Sarkeesian.

It doesn’t make much money on art. Art isn’t profitable, folks.

There are exceptions, of course. But in the old days, arts’ unprofitability was why it was something rich folks supported for the public good. Our new ruling class rulers – i.e. the dudes at the head of Silicon Valley companies – don’t support the arts the way the ruling class of old did. Zuckerberg probably doesn’t sit on the board of a ballet company and Tom of Twitter probably isn’t supporting the opera. The head of Patreon probably doesn’t either – despite all the talk of supporting creators. What gets done for the public good anymore?

Do we have to search for our public good in hidden pockets of digital platforms? What are we going to do when there’s no more art – only brands? No more artists, just content creators? No more art scenes, just income generation?

And as lovely as the good people who work at Patreon are (and they are very lovely) their salaries are paid by a cut of all of the patron’s money once a month. It’s more like a bank than a mecca of creativity. I adored every employee I met while at PatreCon AND I have a lot of questions about what all this is for. But then – that IS my motherfucking brand.

For example, at the final talk of conference, the CEO asked for the creators to ask hard questions. The first question was what the company was doing about the Hate still on the platform. (Last I checked the guy who made misogynist harassment videos was making $8k a month on the platform.) The CEO hedged and said they were doing their best but it’s hard, you know, because it’s somebody’s living. The next question was what he planned to do with the money once the shareholders had been repaid. And he said “This is what keeps me up at night.”

And there it is. It’s the profitability concern that keeps him up at night. Not the misogynist hater making his living destroying the livelihoods of women. But about how to raise profits for shareholders. The Second question was the actual answer for the first.
All of that gives me the creeps.
But it is coupled with a charmingly candid conference closing speech and a CEO who makes things and seems to have his heart in the right place even if it fails to deal effectively with misogyny. The creeps are counter balanced by a staff of many bad ass women and everyone just trying to do their best.

I see all that and I really appreciate it but I am twisted up by the questions. Which is, of course, my motherfucking brand.

Digital platforms aren’t neutral. They are businesses. Hopefully we all know that now, after the revelations about Facebook. None of them are perfect. Not even the ones that provide structures for us to survive.

We are all striking a kind of devil’s bargain to continue our lives on line – and possibly off, as well. We know Facebook and Twitter have some major problems but for those of us who still use them, the good outweighs the bad. I’d like for Patreon to be exceptional – to be of real service to artist, to be the true new patronage but I know it’s ultimately most accountable to its share holders.

I know this seems ungrateful – but biting the hand that feeds me is very on brand for me, wouldn’t you say? The thing is, Patreon doesn’t actually do much for me besides process credit cards. They provide the structure that allows people to feel comfortable giving people like me money on a regular basis – which is not nothing. Giving people a way to support me is huge. No one was giving me money once a month before Patreon came in to my life, believe me. And having a platform people trust helps facilitate that. I’m clear that there isn’t any other structure in place that has people’s trust enough to fund me through it.

This whole rant here might lead you to think I’m mad at Patreon but I’m really not. I’m super grateful (in a questioning way.) What I’m mad at is the sidelining of art, the blending of art into commerce, the branding of art and the branding of humans. I’m mad that when future generations look back at art movements of our time, they’re more likely to look at brand evolutions than art revolutions. I’m mad about the branding of culture and the dissolution of art for art’s sake. I’m mad that almost every artist I know feels inadequate about how impossible it is to make a living as an artist. And sure, I’m mad that Patreon, that I thought was an artist driven structure is just a money making content container – made for the management of porn, hate and commerce, like everywhere else on the internet. But I’m not mad at Patreon. It’s just doing like everyone else does.

Patreon is not a non-profit. It’s a business. Currently, it’s a business that provides a structure that allows people to support me, hallelujah. But businesses are not neutral. They exist to make money. Art does not make money. “Content” does. “Content” needs branding. How am I to know which content fits my personal brand if the content doesn’t have on-brand packaging?

And still, I know enough about branding, from just living in these times, breathing this capitalist air, to recognize when I’m falling into branding tropes. I can’t help feeling like not having a fucking brand is just another way to have a brand these days. Like one of those ironic ad campaigns. And what the hell am I selling?

My Patreon page? My second Patreon page that I just launched? I don’t actually think I’m doing a great job at that if that’s it. Though it is sort of on-brand for my Gen X anti-selling selling. Ack! Is there nothing unbranded anymore? Can we not live without labels and brands and logs and such? Is my motherfucking brand really not having a motherfucking brand? How do we shake free of this branded world?

brännjärn_för_märkning...kammaren_-_22511.tif

This blog is also a podcast. You can find it on iTunes or wherever you get your podcasts.

If you’d like to listen to me read a previous one on Anchor, click here.

Every podcast features a song at the end. Some of those songs are now an album of Resistance Songs, an album of Love Songs, an album of Gen X Songs and More. You can find them on Spotify, my websiteReverbNation, Deezer and iTunes

*

Did I totally sell you on my motherfucking brand?

Support me. Become my patron on Patreon.

Click HERE to Check out my Patreon Page

*

Writing on the internet is a little bit like busking on the street. This is the part where I pass the hat. If you liked the blog (but aren’t into the commitment of Patreon) and would like to give a dollar (or more!) put it in the PayPal digital hat. https://www.paypal.me/strugglingartist

Or buy me a “coffee” at Ko-fi. https://ko-fi.com/emilyrainbowdavis

Advertisements


Apparently, Being a Sexist Jerk Pays Well

Perhaps this isn’t news to you. Probably especially not this year. Not in 2017 when we’ve seen one of the biggest sexist jerks around continue to profit on his sexist jerkholery. But… this isn’t about that. This is about a smaller corner of the sexist landscape.

One of my feminist heroes is Anita Sarkeesian who has been making videos at Feminist Frequency since 2009. My personal favorites were her looks at Legos and her explanation of the Bechdel test. (This was before the Bechdel test was common knowledge – an evolution that I suspect that Sarkessian had a hand in.) You may have started to hear about her after her Kickstarter campaign to make videos about women in videogames triggered a terrible hate campaign against her. Then the parade of horrors known as Gamergate began to target her as well.

I recently read an article about her experience of speaking on a panel at a video conference and being harassed in person. There’s a lot to take in in this article – but the thing that shook me rather badly was the fact that two of the leaders of Gamergate and Sarkeesian’s harassers-in-chief both make their living from making videos about their harassment and get their support through Patreon. The article reports that one makes $5000 a month from his videos and the other $3000 a month.

Why did this particular fact shake me? Because I use Patreon, too. I think of it as a noble enterprise providing funding for artists of all kinds, a new patronage. Knowing that the architects of one of the most infamous harassment campaigns in the last few years are receiving support on the same platform that I use makes me incredibly uncomfortable. And the fact that they make six times more than I do at it makes me feel even worse.

The disturbing truth would appear to be that being a sexist harasser is more profitable than being a feminist writer. And it has likely always been thus. Patreon is just highlighting a pattern that has been long established in the culture. It seems like capitalism works really well for sexists. That may be one reason the sexism sticks around.

Also, in the wake of recent events, it has come to light that a great many of the men in white supremacist movements got their start in MRA movements, that is – Gamergate was the gateway drug for joining the ranks of white supremacy. The one thing mass murderers and terrorists have in common is a tendency to be domestic abusers. It is the number one predictor of future violence.

I mean, it makes sense. If you begin by not seeing women as human beings, by being cruel and threatening to people you don’t see as people, by fantasizing about violence, why not expand into hating more people? You’ve already begun by hating half the population. You might as well, I guess. There is a major connection between these men’s inability to see women as people and leaning into white victimhood. As this article in The Cut says:

“If you can convince yourself that men are the primary victims of sexism, it’s not hard to convince yourself that whites are the primary victims of racism.”

I wrote the first draft of this earlier this summer, before the invasion of Charlottesville, before the lid was removed from the pot on the depth of depravity of the revitalized white supremacists and some things have changed and some have not. On the plus side, some tech companies stood up and denied service to hate groups they were previously hosting. Patreon sort of is and sort of isn’t standing up on this point. They removed right-wing activist, Lauren Southern, from their platform. This led her supporters to invent something called Hatreon. Where, I guess hate groups can crowdfund themselves in peace? Anyway – turns out this woman didn’t get cut from the platform because she’s spewing hate, she got cut for “risky behavior.” Meanwhile, Sarkeesian’s harasser-in-chief has increased his monthly take on Patreon from $5k to $8k in the last few months. It’s not getting better, folks, it’s getting worse.

When I read this story about Sarkeesian’s experience, I thought – “Should I leave Patreon? Is it right to be a part of a platform that enables sexist harassers?” and I think, if there were another platform like Patreon, I would switch to it immediately. (Like, “Actual Art-eon”? “No Nazis, just Art-treon?” I don’t  know.) I thought Patreon was a place for artists not harassment campaigns …but as no one has yet developed an artist funding platform for feminists, I think my best move is to stay where I am and somehow find a way to at least match the funding of the sexist jerk brigade. So if you want to help this feminist writer do at least as well as a sexist jerk, click here to find out about becoming a patron.

It’s possible right? For a feminist to do better than a sexist? Damn, I hope so.

And it doesn’t have to be me. I want to boost feminists and artists of color and people with disabilities and anyone else who is particularly vulnerable to the evils of hate. I did a search in Patreon and I gotta tell you, my extremely unscientific survey says, it pays a WHOLE LOT MORE to be a sexist jerk than to be a feminist. Or just to be a woman.

Here are some suggestions of some underfunded artists:

Jay Justice. Cosplayer, costumer, builder, gamer, writer, etc

Feministing for Change

Women in Comics Collective International

Disability Visibility Project

STEM and Disability Activism

Transgender Civil Rights Activist, Danielle Muscato

Marina Watanabe – Feminist Fridays

A Feminist Paradise

Feminist Killjoys, Phd

Monica Byrne – feminist sci fi writer

Faithless Feminist

Bree Mae – Disability, Queer, Mental Health advocate

I only knew a couple of these before I started searching, if you are a feminist or intersectional activist I can boost here, please let me know. I want us all to do better than the sexist jerks.

 

The 2016 Best of the Blog and Thank You notes for my patrons.

You can help me beat the sexist jerks by

Becoming my patron on Patreon.

Click HERE to Check out my Patreon Page

kaGh5_patreon_name_and_message*

This blog is also a Podcast. You can find it on iTunes. If you’d like to listen to me read a previous blog on Soundcloud, click here.screen-shot-2017-01-10-at-1-33-28-am

*

Writing on the internet is a little bit like busking on the street. If you liked the blog and want to support it but aren’t quite ready for patronage on Patreon, You can tip me a dollar (or more!) put it in the PayPal digital hat. https://www.paypal.me/strugglingartist

 




%d bloggers like this: